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If you were looking for: What are the best first steps utilising foot traffic information as a beginner? How do I get started using retail analytics data as a beginner?
As a small or larger business owner when beginning to use foot traffic data that you have acquired through people counting software, you may think what do I now do with this information? Here are three steps to get you from beginner to journeyman.
Step 1 - Measure Marketing Efficacy:
Whether you run ads online, via mail or adjusting your shopfront display, your foot traffic data will now be a strong metric to measure the success of your promotional campaigns by the response in visitors.
Step 2 - Conversion Rate:
Unlock your conversion rate by integrating your sales system with your foot traffic count and see how many of those visitors driven by your marketing campaign convert to customers once they are inside your store.
Step 3 - Staffing Optimization:
Analyse your customer-to-staff ratio and see if your staff schedule has been curated to help in those conversions. Are your peak hours being met with the demand that is needed to create the best customer experience? Or are your low-visitor hours having resources wasted?
To surmise, start with measuring if any promotions new or old are driving foot traffic into your store. Use your conversion rate to understand how well your store is performing by converting visitors into customers. Look at your staffing schedule and see if it's helping or hurting those conversion with better resource allocation.
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