People counting is a method used to track the number of individuals entering, exiting, or passing through a certain area or space. It's a technology-driven solution that utilizes various sensors, cameras, or other monitoring devices to accurately count foot traffic.

Retail analytics refers to the process of collecting, analyzing, and interpreting data related to various aspects of retail operations with the aim of making informed business decisions. This data encompasses a wide range of information, including sales transactions, customer demographics, inventory levels, foot traffic, marketing effectiveness, and more. 

A people counter is a device or system used to count the number of individuals entering, exiting, or passing through a certain area or space. People counters are employed in various environments, including retail stores, public transportation hubs, entertainment venues, libraries, and more.